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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388
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Grundlagen des CRM : Konzepte und Gestaltung
Hippner, Hajo (ed.); Wilde, Klaus D. (contributor) - 2007 - 2., überarb. und erw. Aufl., Nachdr. Juli 2007
Persistent link: https://www.econbiz.de/10003495010
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Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003560369
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Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca (ed.); Griffith, David (ed.) - Summer Educators' Conference <2013, Boston, Mass.> - 2014
Persistent link: https://www.econbiz.de/10010360300
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Handbook of research on managing and influencing consumer behavior
Kaufmann, Hans Rüdiger (contributor) - 2015
"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--
Persistent link: https://www.econbiz.de/10010477178
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Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K. (contributor);  … - Winter Marketing Educators' Conference <2014, Orlando, Fla.> - 2014
Persistent link: https://www.econbiz.de/10010404712
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Handbook of research on managing and influencing consumer behavior
Kaufmann, Hans-Ruediger (ed.) - 2015
"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--Provided by publisher.
Persistent link: https://www.econbiz.de/10010482186
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828