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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Essays on customer equity and product marketing
Yoo, Shi Jin - 2004
Persistent link: https://www.econbiz.de/10003566862
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Customer journeys in insurance
Barwitz, Niklas - 2017
challenges for theory and practice. However, interactions are central in creating value for both customers and firms. Therefore …
Persistent link: https://www.econbiz.de/10012196159
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Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée - 2015
Persistent link: https://www.econbiz.de/10011406504
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Beiträge zum Marketing-Management : Planung, Organisation, Controlling
Köhler, Richard - 1993 - 3., erweiterte Auflage
Persistent link: https://www.econbiz.de/10000339786
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Ausgewählte Beiträge zum Marketing
Freter, Hermann - 1987
Persistent link: https://www.econbiz.de/10000788573
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Market orientation and entrepreneurial orientation in a learning organization
Zhou, Yangping - 2014
Persistent link: https://www.econbiz.de/10010439279