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ECONIS (ZBW)
170
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1
The Politz Papers : science and truth in marketing research
Politz, Alfred
-
1990
Persistent link: https://www.econbiz.de/10000817829
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2
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
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3
New ways to leverage Web 2.0 : social media content for market intelligence and customer interaction
Baur, Aaron Wolfgang
-
2016
Persistent link: https://www.econbiz.de/10011528133
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4
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
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5
Essays on dynamic discrete choice models
Akca, Selin
-
2014
Persistent link: https://www.econbiz.de/10010426634
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6
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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7
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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8
Biases in forecasting future product utility : two essays
Zhao, Shenghui
-
2005
Persistent link: https://www.econbiz.de/10003953858
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9
Analyses of the automobile, insurance and insurance intermediation market : empirical evidence from Germany ; three essays
Brühl, Bernhard
-
2011
Persistent link: https://www.econbiz.de/10009272186
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10
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
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