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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
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The future of marketing
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337116
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Wind, Yoram
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2014
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Global marketing
Wind, Yoram
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2014
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Market segmentation
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337119
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Marketing strategy
Wind, Yoram
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2014
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Product and new product management
Wind, Yoram
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2014
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Consumer behavior
Wind, Yoram
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2014
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Organizational buying behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337123
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Clustering and segmentation
Green, Paul E.
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Moskowitz, Howard R.
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Arabie, Phipps
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2017
Persistent link: https://www.econbiz.de/10011634248
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