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The role of corporate sustainability and digitalization in customer relationship management
Pfleger, Regina - 2017
Persistent link: https://www.econbiz.de/10011632183
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Towards cross-channel management : strategic, structural, and managerial challenges for multi-channel retail incumbents
Brunner, Felix - 2013
Neue digitale Geräte (bspw. Smartphones, Tablets) ermöglichen es Konsumenten jederzeit und überall das Internet zu nutzen und fördern den Wechsel zwischen verschiedenen Online- und Offline-Kanälen während des Shoppings. Dieser Wandel im Konsumentenverhalten bietet Multi-Channel Händlern...
Persistent link: https://www.econbiz.de/10010256377
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Essays on banking for micro and small enterprises
Schrader, Jan - 2009
Persistent link: https://www.econbiz.de/10008656521
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Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan - 2019
Persistent link: https://www.econbiz.de/10012105262
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Kundenorientierte Preisoptimierung im Business-to-Consumer-Markt
Neugebauer, Michael - 2016
Persistent link: https://www.econbiz.de/10011780739
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The interaction between digital marketing communication and customer loyalty
Merisavo, Marko - 2008
Persistent link: https://www.econbiz.de/10003766169
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Essays on promotion mix management : an application to prescription pharmaceutical industry
Xie, Ying - 2004
Persistent link: https://www.econbiz.de/10003778074
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Supply chain strategising : integration in practice
Borgström, Benedikte - 2010
Persistent link: https://www.econbiz.de/10008688485