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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091
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Testing econometric models with heterogeneous agents : applications in treatment analysis and networks
Dzemski, Andreas - 2015
Persistent link: https://www.econbiz.de/10011304846
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Individual investors' behavior on the Internet : analyses of stock recommendations in online communities
Stephan, Philipp - 2014
Persistent link: https://www.econbiz.de/10010532328
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Essays on customer equity and product marketing
Yoo, Shi Jin - 2004
Persistent link: https://www.econbiz.de/10003566862
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Essays on risk differentiation and price transparency in the insurer's pricing process
Störmer, Tina - 2014
Persistent link: https://www.econbiz.de/10010516849
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Redefining the logic of value creation : a global perspective on emerging interaction patterns between customers and companies
Schlager, Tobias - 2013
Dynamische Interaktionen stellen einen zentralen Bestandteil für das heutige Verständnis von Marketing dar. Die Idee, dass Interaktionen an sich bereits einen Wert für den Kunden darstellen, ist zunehmend akzeptiert. In der vorliegenden Dissertation werden jüngste Entwicklungen bezüglich...
Persistent link: https://www.econbiz.de/10009714998
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Wertorientiertes Customer Relationship Management vor dem Hintergrund vernetzter Kunden
Landherr, Andrea - 2013
Persistent link: https://www.econbiz.de/10010399134
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The development of quality management toward customer value creation
Setijono, Djoko - 2008
Persistent link: https://www.econbiz.de/10003800284
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Essays on private investors and the relationship to their banks
Germann, Franca - 2014
Persistent link: https://www.econbiz.de/10010465271