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1
Target costing : state of the art review
Horváth, Péter
;
Niemand, Stefan
;
Wolbold, Markus
-
1993
Persistent link: https://www.econbiz.de/10000507950
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Marktforschungs-Praxis : Konzepte, Methoden, Erfahrungen
Broda, Stephan
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2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003344270
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3
Synopse Immobilienpreisbeobachtung in Deutschland 2010 : Anforderungen, Datengrundlagen, Verfahren, Produkte
Schürt, Alexander
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2010
Persistent link: https://www.econbiz.de/10003970970
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Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389022
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Research on export performance over the past 10 years : a narrative review
Ruppenthal, Tonia
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Bausch, Andreas
- In:
European journal of international management : EJIM
3
(
2009
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3
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pp. 328-364
Persistent link: https://www.econbiz.de/10003873919
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
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pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
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pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
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Fundamentals of business marketing research
Reid, David A.
;
Plank, Richard E.
-
2004
Persistent link: https://www.econbiz.de/10001782893
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9
Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
-
2003
Persistent link: https://www.econbiz.de/10001815333
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10
Aggregate diffusion forecasting models in marketing : a critical review
Parker, Philip M.
- In:
International journal of forecasting
10
(
1994
)
2
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pp. 353-380
Persistent link: https://www.econbiz.de/10001172397
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