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ECONIS (ZBW)
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1
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
2
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
3
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008650668
Saved in:
4
The psychology of advertising
Fennis, Bob Michaël
;
Stroebe, Wolfgang
-
2010
Persistent link: https://www.econbiz.de/10003874948
Saved in:
5
Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Lembke, Gerald
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009238887
Saved in:
6
Markt- und Werbepsychologie : ein Lehrbuch
Moser, Klaus
-
2002
aufgezeigt und anschließend Modelle zur Erklärung sowie Methoden zur Erfassung der
Werbewirkung
vorgestellt. Vor allem aber wird …
Persistent link: https://www.econbiz.de/10001613181
Saved in:
7
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
8
Konsumentenverhalten
und Marketing : Grundlagen für Strategien und Maßnahmen
Balderjahn, Ingo
;
Scholderer, Joachim
-
2007
Persistent link: https://www.econbiz.de/10003400757
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9
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000724345
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10
Perspectives in consumer behavior
Kassarjian, Harold H.
(
ed.
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000818738
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