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ECONIS (ZBW)
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Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
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2
Marketing communications : a brand narrative approach
Dahlén, Micael
;
Lange, Fredrik
;
Smith, Terry
-
2010
Persistent link: https://www.econbiz.de/10003856512
Saved in:
3
Marketing communications management : analysis, planning, implementation
Copley, Paul A.
-
2014
-
2. ed.
Persistent link: https://www.econbiz.de/10011381055
Saved in:
4
Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2005
Persistent link: https://www.econbiz.de/10002658963
Saved in:
5
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10013483546
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6
Qualitative research methods in public relations and marketing communications
Daymon, Christine
;
Holloway, Immy
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008653991
Saved in:
7
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
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8
Consumer behavior : buying, having, and being
Solomon, Michael R.
-
1992
Persistent link: https://www.econbiz.de/10000842409
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9
El comportamiento del consumidor
Schnake Ayechu, Hugo
-
1988
-
1. ed
Persistent link: https://www.econbiz.de/10000750315
Saved in:
10
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000724345
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