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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2010 - 4th ed.
Persistent link: https://www.econbiz.de/10003888300
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Marketing communications : a brand narrative approach
Dahlén, Micael; Lange, Fredrik; Smith, Terry - 2010
Persistent link: https://www.econbiz.de/10003856512
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Marketing communications management : analysis, planning, implementation
Copley, Paul A. - 2014 - 2. ed.
Persistent link: https://www.econbiz.de/10011381055
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Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2005
Persistent link: https://www.econbiz.de/10002658963
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2007 - 7. ed.
Persistent link: https://www.econbiz.de/10013483546
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Qualitative research methods in public relations and marketing communications
Daymon, Christine; Holloway, Immy - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008653991
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 1992
Persistent link: https://www.econbiz.de/10000842409
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El comportamiento del consumidor
Schnake Ayechu, Hugo - 1988 - 1. ed
Persistent link: https://www.econbiz.de/10000750315
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345