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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2005 - 4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2013 - 6. ed., international ed.
Persistent link: https://www.econbiz.de/10009507041
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 2004 - 9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L.; Best, Roger J. - 2007 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
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Consumer behavior : implications for marketing strategy
Hawkins, Del I. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10013481560