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ECONIS (ZBW)
491
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1
Conducting focus groups for business and management students
Oates, Caroline J.
;
Alevizou, Panayiota J.
-
2018
Persistent link: https://www.econbiz.de/10012015628
Saved in:
2
Advertising and public relations research
Jugenheimer, Donald W.
;
Bradley, Samuel D.
;
Kelley, Larry D.
-
2010
Persistent link: https://www.econbiz.de/10013530441
Saved in:
3
Creating and marketing new products and services
Garcia, Rosanna
-
2014
Persistent link: https://www.econbiz.de/10013548460
Saved in:
4
Innovationsmarketing
Trommsdorff, Volker
;
Steinhoff, Fee
-
2013
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014005947
Saved in:
5
Psychologie für die Wirtschaft : Grundlagen und Anwendungen
Werth, Lioba
-
2010
-
Unveränd. Nachdr.
Persistent link: https://www.econbiz.de/10003898646
Saved in:
6
Perspectives in consumer behavior
Kassarjian, Harold H.
(
ed.
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000818738
Saved in:
7
Consumer behavior in marketing strategy
Howard, John A.
-
1989
Persistent link: https://www.econbiz.de/10000764093
Saved in:
8
Consumer behavior and marketing action
Assael, Henry
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10000684485
Saved in:
9
Marketing : the basics
Moore, Karl
;
Pareek, Niketh
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003868205
Saved in:
10
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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