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Conducting focus groups for business and management students
Oates, Caroline J.; Alevizou, Panayiota J. - 2018
Persistent link: https://www.econbiz.de/10012015628
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Advertising and public relations research
Jugenheimer, Donald W.; Bradley, Samuel D.; Kelley, Larry D. - 2010
Persistent link: https://www.econbiz.de/10013530441
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Creating and marketing new products and services
Garcia, Rosanna - 2014
Persistent link: https://www.econbiz.de/10013548460
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Innovationsmarketing
Trommsdorff, Volker; Steinhoff, Fee - 2013 - 2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014005947
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Psychologie für die Wirtschaft : Grundlagen und Anwendungen
Werth, Lioba - 2010 - Unveränd. Nachdr.
Persistent link: https://www.econbiz.de/10003898646
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Perspectives in consumer behavior
Kassarjian, Harold H. (ed.) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000818738
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Consumer behavior in marketing strategy
Howard, John A. - 1989
Persistent link: https://www.econbiz.de/10000764093
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Consumer behavior and marketing action
Assael, Henry - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10000684485
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Marketing : the basics
Moore, Karl; Pareek, Niketh - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003868205
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926