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Fashion public relations
Sherman, Gerald J.; Perlman, Sar S. - 2010
Persistent link: https://www.econbiz.de/10003973176
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten - 2008 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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Ethics in the fashion industry
Paulins, V. Ann; Hillery, Julie L. - 2009
Persistent link: https://www.econbiz.de/10003829245
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Fashionomics
Reamy, Donna W.; Arrington, Deidra W. - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10009724206
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Fashion & luxury marketing
Solomon, Michael R.; Mrad, Mona - 2022
Persistent link: https://www.econbiz.de/10013202999
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Social responsibility in the global apparel industry
Dickson, Marsha Ann; Loker, Suzanne; Eckman, Molly - 2009
Persistent link: https://www.econbiz.de/10011475575
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Consumer behavior in fashion
Solomon, Michael R.; Rabolt, Nancy J. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003401740
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Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée - 2017
Persistent link: https://www.econbiz.de/10011662317
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Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling
Burmann, Christoph; Halaszovich, Tilo F.; Schade, Michael; … - 2018 - 3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011773754
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Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina (ed.); Ivanova-Gongne, Maria (ed.);  … - 2018 - first edition
Persistent link: https://www.econbiz.de/10011867650