During the last decade much research has been done on consumer perceptions in the so-called pure services with scant attention being devoted to the analysis of retail services associated with the marketing of goods. However, in recent years the service quality debate received much attention and...

The developments of retailer venture in Indonesia, particularly in Medan city has been growing recently. These were indicated by more and more investors who are running business in the same retailer field, no matter small scale or big scale business venture. Medan city retailer ventures have...

The ability to attract and retain customers through providing excellent service quality is a necessity for any business in every field. However, before a firm can expect to consistently provide high quality service, it must first know how to measure and identify areas of needed improvement....