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The Max Weber dictionary : key words and central concepts
Swedberg, Richard - 2005 - Orig. print.
Persistent link: https://www.econbiz.de/10004820305
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Complete multilingual dictionary of advertising marketing and communications : English-French-German
Paetzel, Hans W. - 1990 - 1990 print
Persistent link: https://www.econbiz.de/10000138253
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The international encyclopedia of organizational communication
Scott, Craig R. (ed.); Lewis, Laurie K. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011610360
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The international encyclopedia of strategic communication
Heath, Robert L. (ed.); Johansen, Winni (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011869626
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Kompaktlexikon Marketing-Kommunikation : über 2500 Stichwörter ; Profi-Wissen für Einsteiger
Pepels, Werner - 2000
Persistent link: https://www.econbiz.de/10001484663
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Dictionary of marketing communications
Govoni, Norman A.; Govoni, Norman A. P. - 2004
Persistent link: https://www.econbiz.de/10001783821
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Sovremennyj nemecko-russkij slovarʹ po kommunikacii : (žurnalistika, informacionnye technologii, biznes, politika, kulʹtura, psichologija)
Čerkas, Michail A.; Galaj, Olʹga M.; Lašuk, Tamara V. - 2007 - Spravočnoe izd.
Persistent link: https://www.econbiz.de/10003469203
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Lexikon Kommunikationspolitik : Werbung, Direktmarketing, integrierte Kommunikation
Brüne, Klaus - 2008
Persistent link: https://www.econbiz.de/10003750273