Similar Search Results

Der Beitrag des Markenimage zur Fanloyalität : eine empirische Untersuchung am Beispiel der Klubmarken der Fußball-Bundesliga

Bauer, Hans H.; Exler, Stefanie; Sauer, Nicola E. - 2004

Persistent link: https://www.econbiz.de/10002645198

Effect of sales on brand loyalty

Huang, Rui (contributor); Perloff, Jeffrey M. (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003718953

Impact of consumer social responsibility and brand social responsibility image on brand loyalty

Sinha, P. K.; Mishra, Hari Govind; Singh, Sarabjot - 2014

Persistent link: https://www.econbiz.de/10010337508

Consumer social network brand identification and personal branding : how do social network users choose among brand sites?

Kucharska, Wioleta - 2016 - This version 10/10/2016

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...

Persistent link: https://www.econbiz.de/10011802304

Markentreue, Wiederkauf- und Wechselverhalten

Tscheulin, Dieter K.; Helmig, Bernd - 1999

Persistent link: https://www.econbiz.de/10001404937

Is cross-category brand loyalty determined by risk aversion?

Silberhorn, Nadja; Hildebrandt, Lutz - 2009

consumers on the basis of their revealed brand preferences and, focusing on consumers’ risk aversion, identify cross … loyalty ; risk aversion ; share of category requirements ; customer segmentation …