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Inbound open innovation for pharmaceutical markets: a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: Journal of Business & Industrial Marketing 31 (2016) 2, pp. 205-218
health outcomes. Originality/value – Multi-disciplinary, draws attention of marketing and new product development scholars to …
Persistent link: https://www.econbiz.de/10014844592
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Marketing aspects of knowledge‐based management in groups of companies: case of Poland
Chadam, Jan; Pastuszak, Zbigniew - In: Industrial Management & Data Systems 105 (2005) 4, pp. 459-475
‐entity companies in relation to the application of knowledge management procedures in the marketing and development function. Design … key management processes in the area of marketing and development in terms of knowledge management. The research results …
Persistent link: https://www.econbiz.de/10014823883
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Misusing marketing in misleading voters
Jevons, Colin; Carroll, Jane - In: Journal of Consumer Marketing 21 (2004) 5, pp. 299-300
For countless centuries leaders have used external threats as a way of unifying their populations. In these currently troubled times, political marketers can be tempted to take the easy option of following (or even stimulating) uninformed emotion among their voters rather than assuming moral and...
Persistent link: https://www.econbiz.de/10014848408
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The challenges of Nigerian agricultural firms in implementing the marketing concept
Herstein, Ram; Jaffe, Eugene - In: Competitiveness Review: An International Business Journal 23 (2013) 1, pp. 55-67
Purpose – The purpose of this paper is twofold. First, the study traces 30 international marketing strategies of … Nigerian agri‐business firms in order to learn whether these firms work today according to the marketing concept in their … attempts to export their products. The second purpose is to identify gaps between the current international marketing strategy …
Persistent link: https://www.econbiz.de/10014702296
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Selected Durable Products and Marketing Management in the 1980s
Mitchell, Lionel A. - In: European Journal of Marketing 17 (1983) 6, pp. 34-45
goods, which has been devised to influence marketing strategy. Proposes that consumers have changed the importance that they …
Persistent link: https://www.econbiz.de/10014724979
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The Sales Force — Structures and Organisation
Hardy, L.W. - In: European Journal of Marketing 12 (1978) 6, pp. 381-399
. Discusses differences between selling and marketing and how companies have attempted to incorporate this fact into their …
Persistent link: https://www.econbiz.de/10014725130
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Applying a systems perspective to marketing motivation
Gunn, Bruce - In: European Journal of Marketing 3 (1969) 1, pp. 18-31
reference for marketing decision makers.  …
Persistent link: https://www.econbiz.de/10014725362
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Interrogating SERVQUAL: a critical assessment of service quality measurement in a high street retail bank
Newman, Karin - In: International Journal of Bank Marketing 19 (2001) 3, pp. 126-139
the separation of service quality management from the management of marketing and human resources. In addition, there was …
Persistent link: https://www.econbiz.de/10014759735
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The evolution of managerial innovations in distribution: what prospects for ECR?
Brockman, Beverly K.; Morgan, Robert M. - In: International Journal of Retail & Distribution Management 27 (1999) 10, pp. 397-408
Efficient consumer response (ECR) is arguably the most complex managerial innovation in distribution to be introduced in the US. As such, ECR holds great potential for retailing. Despite praise by some, however, ECR faces criticism and even rejection by others. What influence will ECR ultimately...
Persistent link: https://www.econbiz.de/10014803934
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Case study: Tim Miner’s Concord Vegetable Corporation internship journal
Lantos, Geoffrey P. - In: Journal of Product & Brand Management 6 (1997) 5, pp. 336-365
The case is presented by a senior marketing major (Tim), who did a business internship in the new products area of a … such as marketing research and research and development, as well as with the firm’s ad agency. The case also describes …
Persistent link: https://www.econbiz.de/10014896485