aggressive marketing campaign was launched in an effort to regain consumer trust, confidence, and market share. Nevertheless …

Reports an investigation of some of the factors that influence product management decisions in consumer goods companies … with his brand is the most crucial factor in favour of the product management system.  …

Looks at how Waitrose deals with commodity marketing and category management by examining its category leadership …

management decision making is quite enormous. Illustrates an application in the marketing control process. The example …

Elaborates on specific realities of the construction environment, and of management and operations of growing … construction enterprises. Presents a case study looking particularly at entrepreneurial attitudes towards the marketing function in …”. Offers some lessons to entrepreneurial managers/owners on how to reap benefits of marketing orientation by replacing the …

marketplace. This paper uses an in‐depth case study to examine the role of BREEAM in the design and marketing of a city centre …

Purpose – This paper seeks to examine three evolutionary trends that are pushing the boundaries of loyalty marketing in …/methodology/approach – The paper thoroughly describes three new trends in loyalty marketing, which the authors believe have the potential to … of the three trends in loyalty marketing, marketers will see their boundaries expand and their strategies and tactics …

from leaders in the marketing industry, business‐to‐employee marketing (B2E) and employee incentive programs as a means to … interviews with representatives from some of the largest marketing firms in the industry today and provides tangible tips and …