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How now, mad‐cow? Consumer confidence and source credibility during the 1996 BSE scare
Smith, Andrew P.; Young, James A.; Gibson, Jan - In: European Journal of Marketing 33 (1999) 11/12, pp. 1107-1122
Explores the impact on consumer attitudes of the zenith of the bovine spongiform encephalopathy (BSE) scare of 20/21 March 1996. Considers implications for consumer behaviour and marketing communications for the meat industry through exposition of a uniquely timed consumer survey. An initial...
Persistent link: https://www.econbiz.de/10014723357
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The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever
Ferguson, Rick; Hlavinka, Kelly - In: Journal of Consumer Marketing 23 (2006) 6, pp. 357-361
marketing principles, companies can do a better job of retaining all customers, specifically those customers who are not in the … comes from 20 percent of their customers. However, by applying specific marketing principles, companies can do a better job … of retaining all customers, specifically those customers who are not in the top 20 percent of revenue …
Persistent link: https://www.econbiz.de/10014848552
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Marketing the downtown through geographically enhanced consumer segmentation
Anderson, Emily; Chakrapani, Chuck; Hernandez, Tony - In: Journal of Place Management and Development 2 (2009) 2, pp. 125-139
Purpose – The purpose of this paper is to identify, using a case study, whether consumers in a metropolitan area can be meaningfully segmented geographically such that it can understand the way they perceive and interact with the downtown district and to delineate the implications of the...
Persistent link: https://www.econbiz.de/10014899155
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Selected Durable Products and Marketing Management in the 1980s
Mitchell, Lionel A. - In: European Journal of Marketing 17 (1983) 6, pp. 34-45
Discusses consumers' attitudes and buying behaviour and how they have played a major part in the classification of goods, which has been devised to influence marketing strategy. Proposes that consumers have changed the importance that they have attached to different product attributes and, as a...
Persistent link: https://www.econbiz.de/10014724979
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A Name to Compare With A Discussion of the Naming of New Brands
Collins, Leslie - In: European Journal of Marketing 11 (1977) 5, pp. 337-363
The age‐old question of “what's in a name?” is analysed from a marketing standpoint. The author studies the manifold effects of different names upon us, in a general context, and isolates two opposing principle's for evaluating brand nomenclature: the Juliet principle, in which a name is...
Persistent link: https://www.econbiz.de/10014725178
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Consumer motivations: examples from the grocery trade
Kenny‐Levick, C. - In: European Journal of Marketing 3 (1969) 1, pp. 2-8
Endeavours to show that a variety of motivations govern consumer actions and concentrates on the grocery trade for its information – nevertheless its findings and reasoning have some pertinence for all retail business. States the study is based on a particular study carried out in the...
Persistent link: https://www.econbiz.de/10014725359
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Implementation hurdles of ECR partnerships – the German food sector as an ECR case study
Borchert, Stefan - In: International Journal of Retail & Distribution Management 30 (2002) 7, pp. 354-360
In consumer goods distribution, cooperative strategies are increasingly being used with respect to logistics and marketing within the context of efficient consumer response (ECR) between manufacturers and retailing organisations. In practice, with the aid of an explorative factor analysis four...
Persistent link: https://www.econbiz.de/10014803028
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Co‐creating value through customers' experiences: the Nike case
Ramaswamy, Venkat - In: Strategy & Leadership 36 (2008) 5, pp. 9-14
‐creating experiences of value with customers. Design/methodology/approach – The shoe company Nike provides a glimpse of the next “best … practices” of value co‐creation with customers. By engaging with informed, connected, and networked customers around the globe …, Nike has found their shared experiences to be a new source of value. Findings – The paper finds that customers are now …
Persistent link: https://www.econbiz.de/10015016628
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Efficient consumer response: managing the supply chain for “ultimate” consumer satisfaction
Pearce, A.M. - In: Supply Chain Management: An International Journal 1 (1996) 2, pp. 11-14
Presents a case study of the marketing strategy of Birds Eye Wall’s and its focus on functional and service‐related aspects of its trading relationships. Stresses the importance of the efficient consumer response process towards achieving both customer satisfaction and business efficiency...
Persistent link: https://www.econbiz.de/10015008751
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Manufacturing versus Service Organizations
Yavas, Ugur; Yasin, Mahmoud - In: Industrial Management & Data Systems 94 (1994) 4, pp. 24-29
Reports on a survey conducted among manufacturing and service establishments in Saudi Arabia. Discusses the computerization motives of these establishments and the steps they have taken in computerization as well as their current satisfaction with computerization. Also highlights future...
Persistent link: https://www.econbiz.de/10014824593