Purpose – The purpose of this paper is to consider the threats and potential of Big Data for strategic communication. It explains the concepts of datafication and Big Data and establishes the social and cultural context of Big Data from the way those constructing algorithms superimpose their...

The reciprocal relationship between bibliographic references and citations in the context of the scholarly communication system is examined. Semiotic analysis of referencing behaviours and citation counting reveals the complexity of prevailing sign systems and associated symbolic practices.

Purpose To date, health information behaviour (HIB) models have not been applied to an exploration of Wikipedia as a consumer health information resource. Wikipedia has been situated and is well established as a valuable resource for the general layperson wishing to learn more about their health...

Many of the predictions regarding future implications of new media and information technologies appear to be made with very limited supporting rationale. Too often the excitement of a novel technology is associated with the belief that “new rules” apply. Alternatively, this paper proposes...

Observes that traditional retail, catalog, and online‐only businesses face a critical decision – to accept a new, yet unrefined business model that includes multiple channels or to retain their single channel model and risk becoming obsolete and left behind by new, multi‐channel...

In this study, a framework is developed that can be used to build “Web equity”, which is defined as consumer familiarity and perceptions about a Web site. The framework is rooted in traditional brand equity dimensions (brand awareness and brand image) and is supported by four categories of...