Presents mentoring as a valuable social development phenomenon that has endured historical paradigm shifts and will … survive the present transition from the Industrial Age to the Information Age. Views mentoring as one of several types of … developmental relationships that will be important to people in the new age. Raises questions about how mentoring might be shaped by …

flexible support, echoing some existing practices of coaching, mentoring and other developmental interactions, acts as an …

identity. It is no longer satisfactory to associate advertising solely with persuasion, rather advertising must be seen as a … advertising=persuasion model to encompass representation and culture in marketing communication studies. Contributes to …

helps develop a brand equity framework for the hotel industry. Findings – Hotels often use advertising, referral marketing … has important implications for brand managers. Advertising and word of mouth (WoM) can be used to generate brand awareness …

considers the acquisition of British public houses by brewers and the introduction of national brands supported by advertising … sources to allow an assessment of the changing pub and the advertising techniques employed. Findings – Brewers advertise their … products. When they also owned pubs, the promise of these products acted as advertising for the pubs. Now that brewers own only …