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Contesting the gendering of methodology: treating methods as text

Shepherd, Craig - In: Gender in Management: An International Journal 23 (2008) 7, pp. 537-543

Purpose – The purpose of this paper is to critique the argument that research methodology is gendered and present a post‐essentialist understanding of research methods. Design/methodology/approach – A conceptual paper which engages with the feminist debate over the gendering of...

Persistent link: https://www.econbiz.de/10014744164

Evaluating implications for new media and information technologies

Henry, Paul - In: Journal of Consumer Marketing 18 (2001) 2, pp. 121-133

Many of the predictions regarding future implications of new media and information technologies appear to be made with very limited supporting rationale. Too often the excitement of a novel technology is associated with the belief that “new rules” apply. Alternatively, this paper proposes...

Persistent link: https://www.econbiz.de/10014848257

An ethics of representation for international marketing communication

Schroeder, Jonathan E.; Borgerson, Janet L. - In: International Marketing Review 22 (2005) 5, pp. 578-600

identity. It is no longer satisfactory to associate advertising solely with persuasion, rather advertising must be seen as a … advertising=persuasion model to encompass representation and culture in marketing communication studies. Contributes to …

Persistent link: https://www.econbiz.de/10014827332

Television advertising: a consumer viewpoint

Jobber, D. - In: European Journal of Marketing 8 (1974) 2, pp. 158-167

Presents and analyses the results of an explorating study into consumer reactions to television advertising. Assesses … consumer attitudes by the use of three criteria: consumer feelings towards exagerated and annoying advertising; the consumer …'s subjective assessment of creative advertising; and their assessment of their ideal type of advertisement. Suggests that consumer …

Persistent link: https://www.econbiz.de/10014725241

Towards an integrated model of low attention advertising effects

Grimes, Anthony - In: European Journal of Marketing 42 (2008) 1/2, pp. 69-86

Purpose – The purpose of this paper is draw together the different explanations of low attention advertising effects in … explaining low attention advertising effects. Design/methodology/approach – A critical review of the consumer literature in the … the understanding of how advertising creates effects under conditions of low attention. Findings – This paper argues that …

Persistent link: https://www.econbiz.de/10014722461

Anticipating a regrettable purchase

Sevdalis, Nick; Kokkinaki, Flora; Harvey, Nigel - In: Marketing Intelligence & Planning 26 (2008) 4, pp. 375-384

Purpose – The purpose of this paper is to present the concept of consumers' erroneous affective self‐forecasts, and discuss the implications of such forecasts for consumer purchasing behaviour and marketing planning. Design/methodology/approach – First, the literature on inaction inertia...

Persistent link: https://www.econbiz.de/10014946114

Using the incomplete information framework to develop service provider communication guidelines

Smith, Rachel; Bush, Alan J. - In: Journal of Services Marketing 16 (2002) 6, pp. 535-552

incomplete information to examine commonly practiced communication methods of advertising, signaling, personal sources and …

Persistent link: https://www.econbiz.de/10014904953

Image, place and nostalgia in hospitality branding and marketing

Hunt, Louise; Johns, Nick - In: Worldwide Hospitality and Tourism Themes 5 (2013) 1, pp. 14-26

, and its potential in the development of branding and advertising images for the hospitality industry. Design … small pilot study. Findings – Nostalgia is an effective tool for developing brand and advertising images for the hospitality … with place, culture and food by incorporating nostalgic imagery in their branding and advertising. The effects of nostalgia …

Persistent link: https://www.econbiz.de/10015037683

Eschatology, promise, hope: the Utopian vision of consumer research

Woodruffe, Helen R. - In: European Journal of Marketing 31 (1997) 9/10, pp. 667-676

Explores the idea of the Utopian vision of consumer research through eschatology, which seeks to establish a new version of reality of consumers and which exposes existing inadequacies in our knowledge and understanding. Promise and hope depict an orientation to the future implicit in the...

Persistent link: https://www.econbiz.de/10014723237

Women and financial services

Burton, Dawn - In: International Journal of Bank Marketing 13 (1995) 8, pp. 21-28

a range of factors which might explain the variations in consumer behaviour namely: the gender schema and financial … advertising strategies of financial institutions. Finally, considers ways in which financial institutions might market themselves …

Persistent link: https://www.econbiz.de/10014760231

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