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Marketing communications in a post-modern world

Kitchen, Philip J.; Proctor, Tony - In: Journal of Business Strategy 36 (2015) 5, pp. 34-42

Purpose – The purpose of this paper is to present and discuss information accessibility in today’s world alongside the accompanying demise of corporate invisibility. This is an ever-present communications reality for businesses and consumers in the twenty-first century....

Persistent link: https://www.econbiz.de/10014847138

The rainbow of diversity versus the rain of fragmentation: the futures of multicultural marketing in the UAE

Epps, Alun; Demangeot, Catherine - In: Foresight 15 (2013) 4, pp. 307-320

Purpose – This paper aims to examine the challenges and opportunities faced by the contemporary marketer looking to the future of the United Arab Emirates (UAE). Design/methodology/approach – Based on a review of the literature, futures studies and concepts originating from expert opinion,...

Persistent link: https://www.econbiz.de/10014743461

An Analysis of Choice Criteria Using Conjoint Analysis

Fletcher, Keith - In: European Journal of Marketing 22 (1988) 9, pp. 25-33

The trade‐off consumers make when acquiring a video recorder is investigated in both rental and buying situations. Out of five factors, product features were consistently rated as being of least importance when compared with format, price, brand and appearance. In general, the dangers of a...

Persistent link: https://www.econbiz.de/10014725449

Consumer equity in relationship marketing

Szmigin, Isabelle; Bourne, Humphrey - In: Journal of Consumer Marketing 15 (1998) 6, pp. 544-557

The paper examines the current state of relationship marketing in the consumer services market. It questions whether relationships are mutually beneficial to suppliers and customers and argues that the relationship is managed by the retailer primarily for their gain whereas the customer might...

Persistent link: https://www.econbiz.de/10014849222

Cultural values and personal selling

Shyan Fam, Kim; Merrilees, Bill - In: International Marketing Review 15 (1998) 4, pp. 246-256

This paper compares the promotional practices and perceptions between two countries of disparate cultural backgrounds, namely Australia and Hong Kong. The paper argues that the preference for a particular promotional tool is influenced by the degree of cultural orientation as measured by...

Persistent link: https://www.econbiz.de/10014827784

The retail internationalisation process

Alexander, Nicholas; Myers, Hayley - In: International Marketing Review 17 (2000) 4/5, pp. 334-353

Considers the development of international retail thought and the need for an integrated conceptual approach to the process of retail internationalisation. The paper considers the development of international retail thought within the context of international retail activity and subject...

Persistent link: https://www.econbiz.de/10014827171

Franchise management: a model of service‐quality interactions

Mukherjee, Avinandan - In: International Journal of Quality & Reliability Management 20 (2003) 3, pp. 325-344

The main research question addressed in this paper is how two independent retail outlets in a franchise chain would react to each other on the quality of services. To better explain the interaction, the franchise as an organizational form and its peculiar characteristics compared to the...

Persistent link: https://www.econbiz.de/10014800182

Space revenue and valuation models in retailing and hotels

Mitchell, Paul; Ingram, Hadyn - In: International Journal of Contemporary Hospitality Management 14 (2002) 1, pp. 28-33

Considers a number of analytical theoretical frameworks used in retailing to assess space, benchmark performance and … determine property market value. Compares the nature of the hospitality product to retailing and applies some of these … conditions and local factors. Concludes that the range and sophistication of retailing techniques may be appropriate to hotels in …

Persistent link: https://www.econbiz.de/10014762522

A history of shopping: the missing link between retail and consumer revolutions

Stobart, Jon - In: Journal of Historical Research in Marketing 2 (2010) 3, pp. 342-349

range of literature, the paper discussed the ways in which the historiography of retailing and consumption might be brought … about the extent to which retailing was transformed during the eighteenth century in response to consumer changes. Whilst … of consumption to the economic realm of retailing. Originality/value – The key argument is that, if studies of shopping …

Persistent link: https://www.econbiz.de/10014873226

Finanzkapital and consumers: how financialization shaped twentieth century marketing

Dholakia, Nikhilesh - In: Journal of Historical Research in Marketing 4 (2012) 3, pp. 453-461

Purpose – By tracing the history of the links of financialization to consumer behaviors and marketer actions in the twentieth century, this paper aims to show that consumer market phenomena are often shaped by the imperatives of finance. Design/methodology/approach – The paper employs...

Persistent link: https://www.econbiz.de/10014873288