Similar Search Results

Quality standards in drug and medical information departments

Khan, Sadia; Bawden, David - In: Aslib Proceedings 52 (2000) 4, pp. 134-142

Quality standards in the enquiry answering function of health service drug information units and of pharmaceutical industry medical information departments are studied by an interview/questionnaire survey. Factors examined include the use of standardised and documented procedures, adherence to...

Persistent link: https://www.econbiz.de/10014674074

Improving pharmacy store performance: the merits of over-the-counter drugs

Wieringa, Jaap Edo; Reber, Katrin Christiane; Leeflang, … - In: European Journal of Marketing 49 (2015) 7/8, pp. 1276-1299

Purpose – This study aims to increase understanding of the factors that affect retail pharmacy performance. This paper investigates how various product-, store-, customer- and competitor characteristics affect over-the-counter (OTC) drug sales and thus store performance....

Persistent link: https://www.econbiz.de/10014723945

How health managers see prescribing

Stern, Philip - In: Marketing Intelligence & Planning 20 (2002) 2, pp. 104-112

An understanding of the patterns of GP prescribing is important to those who play a role in the management of healthcare budgets. This paper analyses the contrasts and overlaps between the perceptions of healthcare managers and actual prescribing behaviour. While there are aspects of prescribing...

Persistent link: https://www.econbiz.de/10014945817

Changing a drug from Rx to OTC status: the consumer behavior and public policy implications of switch drugs

Creyer, Elizabeth H.; Hrsistodoulakis, Illias; Cole, … - In: Journal of Product & Brand Management 10 (2001) 1, pp. 52-64

The rapid proliferation of drugs being switched from prescription (Rx) to over‐the‐counter (OTC) status within the USA has raised a number of important consumer behavior and public policy concerns. The following issue served as the focus of our research. Given the increasing assortment and...

Persistent link: https://www.econbiz.de/10014895706

Is lifestyle an important factor in the purchase of OTC drugs by the elderly?

Shufeldt, Lois; Oates, Barbara; Vaught, Bobby - In: Journal of Consumer Marketing 15 (1998) 2, pp. 111-124

The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older market. An activities, interests, and...

Persistent link: https://www.econbiz.de/10014849199

The competitive challenge of emerging markets: the case of medical tourism

Enderwick, Peter; Nagar, Swati - In: International Journal of Emerging Markets 6 (2011) 4, pp. 329-350

emerging economies, and in particular the four major Asian competitors – Thailand, India, Malaysia and Singapore – can compete …

Persistent link: https://www.econbiz.de/10014788216

Consultation: A Strategy for Improving Organisational Effectiveness?

Hayes, J.; Prakasam, R. - In: Personnel Review 20 (1991) 4, pp. 29-36

It is considered whether consultation is a strategy that can be used to bring about change in those organisational settings where attempts to provide senior managers with off‐the‐job training has had little or no effect. Findings are reported which suggest that while consultation can be...

Persistent link: https://www.econbiz.de/10014974323

Factors influencing scope and acceptability of E‐detailing as a pharmaceutical marketing communication tool in emerging economies like India : Views of the company personnel

Banerjee, Saikat; Dash, Sampada Kumar - In: International Journal of Pharmaceutical and Healthcare … 5 (2011) 2, pp. 153-168

‐detailing concepts recently started by domestic as well as multinational companies in India. Design/methodology/approach – The objective … Delhi/NCR area of India. To analyze the data, an attempt is made to identify latent factors that influence various … of the companies. Practical implications – Results from this study will help pharmaceutical companies operating in India …

Persistent link: https://www.econbiz.de/10014795851

Digital health information: case study the information kiosk

Nicholas, David; Williams, Peter; Huntington, Paul - In: Aslib Proceedings 52 (2000) 9, pp. 315-330

The published literature on consumer health kiosks is assessed to determine the impact of this relatively ‘low‐tech’ technology and to provide a context and stepping‐stone for a Department of Health (DoH) funded study, which is evaluating the impact of more than 70 health kiosks located...

Persistent link: https://www.econbiz.de/10014674091

Co-production in chronic care: exploitation and empowerment

Essén, Anna; Värlander, Sara Winterstorm; Liljedal, … - In: European Journal of Marketing 50 (2016) 5/6, pp. 724-751

Purpose Many scholars have urged firms to empower consumers to become co-producers, arguing that this empowerment leads to a win-win situation that benefits consumers and providers alike. However, critical voices have emphasised that co-production is a way to exploit rather than empower...

Persistent link: https://www.econbiz.de/10014723581