Pinar, Musa; Girard, Tulay; Trapp, Paul; Eser, Zeliha - In: International Journal of Bank Marketing 34 (2016) 4, pp. 529-549
-based brand equity (CBBE) and its dimensions utilizing a services branding triangle framework in the banking industry. Design …. Originality/value – The services branding triangle framework used in this study allows service brand managers to understand not … only the differences in the perceptions of brand equity dimensions of bank customers, managers, and contact personnel, but …