Henseler, Jörg; Hubona, Geoffrey; Ray, Pauline Ash - In: Industrial Management & Data Systems 116 (2016) 1, pp. 2-20
Purpose – Partial least squares (PLS) path modeling is a variance-based structural equation modeling (SEM) technique … understanding and use of PLS. The paper aims to discuss these issues. Design/methodology/approach – This paper aggregates new … insights and offers a fresh look at PLS path modeling. It presents new developments, such as consistent PLS, confirmatory …