Explores gender specific attitudes toward the ad and attitudes toward the brand under varying degrees of female nudity … ads. Discusses implications for advertising strategy.  …

location, and focus group interviews. Findings suggest that advertising not only competes with other television shows for the …

The objective of this study is to test whether gender stereotyping in printed advertising is more prevalent in … advertising affects people’s perceptions of gender roles in real life. Using content analysis, we collected empirical data on … to the use of gender stereotyping in printed advertising, potentially implying that other factors underlie the use of …

international account of web advertising in maintaining a comprehensive understanding of contemporary gender role portrayals. It … ever touched the gender‐role issue with web advertising yet.  …Purpose – The purpose of this study is to examine cross‐cultural differences in gender role portrayals in web ads in …

Compares adult women’s perceptions of sex role portrayals in advertising across demo‐graphically‐diverse samples from …

/leisure); and Gender (male/female). Dependent variables included Perceptions and Behavioural intentions. Findings – Recent findings …

. Originality/value – There are few cross‐cultural studies that have examined gender roles portrayal in US advertising vs those of …Purpose – The objective of this research is to examine gender roles portrayal in Indian and US magazine advertisements …. The impact of the socio‐cultural influences on the gender roles portrayal in magazine advertisements of the two countries …

Provides an empirical view of sexism in British magazine advertising in order to determine the frequency of role …

women work together in the world of advertising sales. Highlights the fact that, in a highly competitive environment …, putting together the best team possible to win the business makes sense only if it ignores gender and focuses on skill …

Purpose – The purpose of this paper is to examine gender portrayal in food and beverage advertisements in Hong Kong …‐basis, role, location, argument, reward type, background and end‐comment.. Findings – Gender‐role effects were non‐significant in … recording on TVB Jade in December 2007. Practical implications – The absence of gender based content in food and beverage …