Showing 1 - 10 of 1,343
Understanding the source and effects of consumer satisfaction offers significant implications for researchers and practitioners. Although research into satisfaction as an output of consumption experience is growing, studies exploring (dis)satisfaction as an outcome of dissatisfaction responses...
Persistent link: https://www.econbiz.de/10014722999
Many transactions in the business‐to‐business‐field are governed on a relational basis. In such long‐term business relationships, the object of exchange is but one determinant of relationship success. Soft factors such as the customer‐directed behaviors a supplier demonstrates are...
Persistent link: https://www.econbiz.de/10014842740
Discusses executive decision making and the importance of the broader use of market research throughout the management ranks. Looks at the opportunities and constraints between market research and decision‐making executives. Proposes an amalgamated and integrated effort to ensure the timely...
Persistent link: https://www.econbiz.de/10014843475
Purpose – The purpose of this research is to investigate the impact of consumer satisfaction survey respondents' demographics, satisfaction level and behavioral intentions on response rates and item completion rates. Design/methodology/approach – A consumer satisfaction survey was sent to...
Persistent link: https://www.econbiz.de/10014848732
Retail and distribution is the most customer‐focused of all industries. Companies which continuously research the market are more likely to succeed. Discusses reasons for the continued success of Marks & Spencer and J. Sainsbury are discussed. Quality concepts must be rooted in an...
Persistent link: https://www.econbiz.de/10015033356
Even before Panos Varangis and his team of World Bank, insurance practitioners, and academics competed for a US$117,000 grant in Development Marketplace 2000, they were, like chess players, already planning how to fund and test their concept in countries beyond the scope of their DM application.
Persistent link: https://www.econbiz.de/10015360110
Zusammenfassung In diesem Beitrag wird die Kundenzufriedenheit und die Dienstleistungsqualität zur Beurteilung des …
Persistent link: https://www.econbiz.de/10014624255
Purpose – Since developing efficient product-location strategies represents a critical issue in operations management, due to its impact on warehouses performance in terms of both service level and operation costs, this paper aims to focus on possible improvements in the allocation of SKUs,...
Persistent link: https://www.econbiz.de/10014804292
Compares and contrasts the perceptions of travel distance held by tourists from Australia and the USA, two cultures often regarded as similar by marketers and researchers. Investigates the relationship of cognitive distance, actual distance and prior travel experience. Collects data from 224 US...
Persistent link: https://www.econbiz.de/10014674515
Presents the results of a survey of consumer lifestyles in New Zealand, undertaken in 1995‐96, and compares the findings with those of a previous study undertaken in 1989. Describes the research methodology – questionnaire construction, data collection (3773 questionnaires analysed), sample...
Persistent link: https://www.econbiz.de/10014674825