Stark, Anna; Fam, Kim‐Shyan; Waller, David S.; Tian, … - In: Cross Cultural Management: An International Journal 12 (2005) 3, pp. 85-102
Negotiation is crucial to business alliances, but this process can become more complicated if there are language barriers and differences in cultural values, customs, and lifestyles, such as Western businesses negotiating in the People’s Republic of China (PRC). Previous studies have presented...