Showing 1 - 10 of 3,277
Purpose – The purpose of this paper is to study the influence of the trilogy of emotioncognition, affection, and … validates the impact of emotion – more specifically cognition and affection – on future purchase intentions under mediating role … employed two studies on two different products to test the influence of emotion on future purchase intentions in study one and …
Persistent link: https://www.econbiz.de/10014714539
Purpose – Word‐of‐mouth (WOM) marketing has become a key focus for many organisations. However, little research has sought to identify the dimensionality of WOM. The present research project aims to describe the development of a 12‐item measure that can be used to assess WOM at an...
Persistent link: https://www.econbiz.de/10014722805
Purpose – This study aims at developing a reliable and valid measure of retail customer experience. Design/methodology/approach – Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using...
Persistent link: https://www.econbiz.de/10014804612
conceptualizing and measuring emotion and cognition. Design/methodology/approach An online survey was used to collect 514 … pleasure and arousal, dominance is a key factor of emotion. The effects of social enhancement and store environment on customer … unfamiliar sources, customer loyalty is driven more by cognition of the store environment than by online interaction. The …
Persistent link: https://www.econbiz.de/10014894555
suppression of negative emotion and “deep green” identity are modelled in diagrams to show the dynamics. How these tensions are … processes shaping environmental cognition and behaviour, particularly in relation to psychological threat-coping strategies and …
Persistent link: https://www.econbiz.de/10015006238
knowledge transfer, using cognition‐ and affect‐based trust as the mediators. Design/methodology/approach – A theoretical model … facilitate trust and knowledge transfer. Cognition‐based trust is not essential when low‐tacit, general knowledge is transferred … was tested through a survey carried out on 152 MBA students of a university in east China, and structural equation …
Persistent link: https://www.econbiz.de/10014880016
regarding the effects of emotion on response to DTCA and consumers' conflicting sense of trust within the pharmaceutical …/methodology/approach – Interviews were conducted among 22 advertising professionals regarding the use of emotion in DTCA and considerations about … consumer distrust and ad credibility. Findings – Results suggest emotion is used to gain attention, increase involvement, and …
Persistent link: https://www.econbiz.de/10014796000
Purpose – The purpose of this paper is to address the impact of affect (as opposed to cognition) on patient trust in … cognition elements equally influence trust in high‐consequence decisions. Also, trust is an important mediator between affect … antecedent of trust than affect. Affect is important when cognition aspects (e.g. the competence of the doctor) are perceived as …
Persistent link: https://www.econbiz.de/10014796128
Purpose – The purpose of this paper is to provide a systematic examination of the importance of trust …‐developing constructs and the impact of trust on long‐term orientation within the small and medium‐sized enterprises (SME) domain. Design … specific investments) and three behavioural (information exchange, coercive power and flexibility) antecedents of trust, which …
Persistent link: https://www.econbiz.de/10014902994
effects of objective knowledge and confidence in knowledge on consumer knowledge discrimination. Research in psychology has …. Findings – The paper finds that the objective knowledge has a positive effect on discrimination. But confidence in knowledge …
Persistent link: https://www.econbiz.de/10014723862