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On Corruption and Institutions in Decentralized Economies
Andrianova, Svetlana - In: The B.E. Journal of Theoretical Economics 7 (2007) 1
This paper presents a model of opportunistic behaviour in decentralized economic exchange and considers the impact of inadequate institutional framework of formal contract enforcement on economic performance. It is shown that (i) when the number of cheating traders is sufficiently large,...
Persistent link: https://www.econbiz.de/10014589128
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A practical method for uncovering the direct and indirect relationships between human values and consumer purchases
Allen, Michael W. - In: Journal of Consumer Marketing 18 (2001) 2, pp. 102-120
strategies for which this method can yield useful information are: solidifying consumers’ current perceptions and evaluations of … the product; and changing consumer perceptions of the product. Implications for marketing professionals are discussed.  …
Persistent link: https://www.econbiz.de/10014848256
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Effective use of advertisements promoting sale prices
Fraccastero, Katherine; Burton, Scot; Biswas, Abhijit - In: Journal of Consumer Marketing 10 (1993) 1, pp. 61-70
, the perceived value implied by the offering price, and perceptions of product quality.  …
Persistent link: https://www.econbiz.de/10014849079
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In Pursuit of the Nomadic Viewer
Felker Kaufman, Carol; Lane, Paul M. - In: Journal of Consumer Marketing 11 (1994) 4, pp. 4-17
Points out that numerous studies have attempted to understand the behavior of television viewers. Gone are the days when the entire family gathered around the television, paying rapt attention to the programming. Suggests that the television as “family hearth” has been replaced, as viewers...
Persistent link: https://www.econbiz.de/10014849109
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Assessing competitive edge: exposition and illustration of a diagnostic tool
Yavas, Ugur; Eroglu, Dogan - In: Journal of Consumer Marketing 12 (1995) 2, pp. 47-59
Describes a method to analyze competitive standing of a product, brand or made‐in label vis‐à‐vis its competitors. Presents the results of an illustrative case study and discusses their implications.
Persistent link: https://www.econbiz.de/10014849121
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Alcohol warnings and warning labels: an examination of alternative alcohol warning messages and perceived effectiveness
DeCarlo, Thomas E. - In: Journal of Consumer Marketing 14 (1997) 6, pp. 448-462
Examines consumer perceptions regarding the effectiveness of government‐mandated alcohol warning labels and … levels of alcohol consumption and perceptions of warning‐label effectiveness to be insignificant; and that health … consciousness to be ineffective in predicting perceptions of label effectiveness. However, health consciousness was related to the …
Persistent link: https://www.econbiz.de/10014849184
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Product experience and consumer product attribute inference accuracy
Mason, Kevin; Bequette, Joyce - In: Journal of Consumer Marketing 15 (1998) 4, pp. 343-357
attributes. However, these attribute covariance perceptions may lead to biased product evaluations. Using an experimental design …
Persistent link: https://www.econbiz.de/10014849211
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Strategies for reducing consumers’ risk aversion in Internet shopping
Jiuan Tan, Soo - In: Journal of Consumer Marketing 16 (1999) 2, pp. 163-180
Using experimental design and conjoint analysis, this paper studies the risk perception of Singaporean consumers on Internet shopping, and tests the effectiveness of several risk‐reducing strategies that Internet marketers could use in promoting online shopping among consumers. The results...
Persistent link: https://www.econbiz.de/10014849235
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Framing and Sales Promotions: The Characteristics of a ″Good Deal″
Campbell, Leland; Diamond, William D. - In: Journal of Consumer Marketing 7 (1990) 4, pp. 25-31
Considers the differences between consumer perceptions of onmonetary promotions such as free extra product and monetary …
Persistent link: https://www.econbiz.de/10014849487
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Buy‐phase and buy‐class effects on organisational risk perception and reduction in purchasing professional services
Mitchell, V.‐W. - In: Journal of Business & Industrial Marketing 13 (1998) 6, pp. 461-478
Despite the importance of professional services to organisations, relatively little is known about the way they are purchased. This study details the risks perceived and risk‐reducing strategies employed by purchasers in local government and examines how these vary with buying‐phase and...
Persistent link: https://www.econbiz.de/10014843354