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identify clothing brand loyal customers regarding their buying behavior, self‐image, and demographics. Also, brand loyal … customers’ post‐purchase outcomes based on clothing attributes were investigated. The questionnaire was based on a self …
Persistent link: https://www.econbiz.de/10014867808
Purpose – The purpose of this study was to explore and describe the early‐adolescent female consumer's expectations and evaluation, as well as satisfaction relating to the fit, as a dimension of the quality of her clothes. Design/methodology/approach – A quantitative research style was...
Persistent link: https://www.econbiz.de/10014867973
Purpose – The paper seeks to explore home sewers' satisfaction with the fit of garments made from home sewing patterns and to provide useful information to the home sewing industry to improve products and services for the target consumer. Design/methodology/approach – Home sewers attending...
Persistent link: https://www.econbiz.de/10014867974
addition, participants most frequently used the misses‐size designation to purchase clothing and rated style as more important …
Persistent link: https://www.econbiz.de/10014868069
Purpose – This study aims to examine how buying environment characteristics, which are not directly associated with price or product information, are related to overall e‐satisfaction; and how e‐satisfaction and e‐loyalty are interrelated. Design/methodology/approach – A convenience...
Persistent link: https://www.econbiz.de/10014722599
This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Between self‐directed values and social affiliation values, self‐directed values were the underlying determinant of needs to be satisfied by apparel...
Persistent link: https://www.econbiz.de/10014848301
had purchased luxury brands of clothing for their infants found that parents are motivated by the good quality and design … apparel and social consumption motivation was not significant. However, interviewees who spent more on luxury clothing brands …
Persistent link: https://www.econbiz.de/10014848322
Purpose – The purpose of this article is to assist US apparel firms to successfully market in China. It aims to accurately predict Chinese consumers' purchase intentions toward a US brand. For this purpose, it proposes a composite model incorporating two behavioral intention models, Lee's...
Persistent link: https://www.econbiz.de/10014848879
understood. The study examined the relationship between self‐monitoring, materialism, and involvement with clothing and brands … materialism, to clothing involvement, and to interest in marketplace events and brands. Discusses implications for the meaning of …
Persistent link: https://www.econbiz.de/10014849166
Purpose – The purpose of this paper is to examine the acquisition of clothing through informal trading channels by … consumers, both as buyers and sellers: clothing could be sold to raise cash quickly and bought at a cheap price, while the … from records of court cases and newspaper reporting of criminal trials involving stolen clothing. Findings – The informal …
Persistent link: https://www.econbiz.de/10014873224