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Strategic Marketing Decisions...
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Strategic Direction
61
European Journal of Marketing
42
Marketing Intelligence & Planning
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International Journal of Wine Marketing
32
Young Consumers
31
Journal of Consumer Marketing
12
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1
Opportunities and Pitfalls of Tourism in a Developing Wine Industry
Dodd, Tim H.
- In:
International Journal of Wine Marketing
7
(
1995
)
1
,
pp. 5-16
with a reduced level of risk, increased margins, and
marketing
intelligence opportunities. A study of Texas wineries found …
Persistent link: https://www.econbiz.de/10014815461
Saved in:
2
Improving corporate communications: Lean Six Sigma science has broad reach
Barnes, Courtney
;
Walker, Reid
- In:
Journal of Business Strategy
31
(
2010
)
1
,
pp. 23-36
specific organizational activities, including
marketing
, communications planning and customer service. When applied as a step …
Persistent link: https://www.econbiz.de/10014845245
Saved in:
3
Strategic Planning and Environmental Analysis
Sanderson, S.M.
;
Luffman, G.A.
- In:
European Journal of Marketing
22
(
1988
)
2
,
pp. 14-27
The nature of the relationship between strategic environmental appraisal and
marketing
strategy is examined by, firstly …
Persistent link: https://www.econbiz.de/10014723376
Saved in:
4
Developing
Marketing
Strategy: A Framework
Jain, Subhash C.
;
Punj, Girish
- In:
Marketing Intelligence & Planning
5
(
1987
)
1
,
pp. 34-39
Strategic
marketing
is linked to
marketing
management. The process is presented by a model, the framework of which can …
marketing
. An attempt is made to synthesise existing knowledge on strategic and practice/implementation linkages with a view to …
Persistent link: https://www.econbiz.de/10014946748
Saved in:
5
Distribution Logistics — An Appraisal of Alternative Methods
Crabtree, David
- In:
International Journal of Operations & Production Management
7
(
1987
)
3
,
pp. 49-58
In recent years, two distinct methods have emerged for the replenishment of distribution sites from a central manufacturing source. At the 1985 annual conference in Philadelphia of the American Production & Inventory Control Society, the two methods were each reviewed by the industrial...
Persistent link: https://www.econbiz.de/10014791059
Saved in:
6
Developing an eBusiness Strategy to Achieve Consumer Loyalty through Electronic Channels
Louvieris, Panos
;
Van Westering, Jetske
;
Driver, John
- In:
International Journal of Wine Marketing
15
(
2003
)
1
,
pp. 44-53
E‐Business channels are presenting novel opportunities for small vineyards to target new online market segments, to communicate directly with the customer and side‐step the main wine distributors who have traditionally blocked access to substantially wider markets. In the UK, where the...
Persistent link: https://www.econbiz.de/10014815576
Saved in:
7
Changing aspects of channel structure in America
Schary, Philip B.
- In:
European Journal of Marketing
4
(
1970
)
3
,
pp. 133-145
Spotlights the principal emphasis of this study as descriptions of the present state and indicators of change in US channel structure. Follows this by speculating briefly about future trends in this structure and its relevance for UK business. Looks ahead to future developments and makes...
Persistent link: https://www.econbiz.de/10014725348
Saved in:
8
Vietnamese distribution channels
Venard, Bertrand
- In:
International Journal of Retail & Distribution Management
24
(
1996
)
4
,
pp. 29-40
research, especially in the
marketing
field, has been done in this emerging country. Aims, therefore, to describe Vietnamese …
Persistent link: https://www.econbiz.de/10014803824
Saved in:
9
International Channels of Distribution: A Classification System for Analyzing Research Studies
Ensign, Prescott C.
- In:
Multinational Business Review
14
(
2006
)
3
,
pp. 95-120
This paper presents a systematic method for classifying research on international channels of distribution. It is used to examine 79 articles published during an 18‐year period (1988‐2005). Based on content analysis, each article is classified by its primary research framework. Two...
Persistent link: https://www.econbiz.de/10014931811
Saved in:
10
Predicting cooperative behavior during a retailer’s bankruptcy
Johnson, Madeline
;
Gelb, Betsy D.
- In:
Qualitative Market Research: An International Journal
2
(
1999
)
1
,
pp. 31-45
Retailer bankruptcy provides an opportunity for studying the relationships among members of a channel of distribution because bankruptcy disturbs the ongoing pattern of such relationships. This study employs qualitative research to model the criteria that suppliers use in selecting their...
Persistent link: https://www.econbiz.de/10014987340
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