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with a reduced level of risk, increased margins, and marketing intelligence opportunities. A study of Texas wineries found …
Persistent link: https://www.econbiz.de/10014815461
specific organizational activities, including marketing, communications planning and customer service. When applied as a step …
Persistent link: https://www.econbiz.de/10014845245
The nature of the relationship between strategic environmental appraisal and marketing strategy is examined by, firstly …
Persistent link: https://www.econbiz.de/10014723376
Strategic marketing is linked to marketing management. The process is presented by a model, the framework of which can … marketing. An attempt is made to synthesise existing knowledge on strategic and practice/implementation linkages with a view to …
Persistent link: https://www.econbiz.de/10014946748
In recent years, two distinct methods have emerged for the replenishment of distribution sites from a central manufacturing source. At the 1985 annual conference in Philadelphia of the American Production & Inventory Control Society, the two methods were each reviewed by the industrial...
Persistent link: https://www.econbiz.de/10014791059
E‐Business channels are presenting novel opportunities for small vineyards to target new online market segments, to communicate directly with the customer and side‐step the main wine distributors who have traditionally blocked access to substantially wider markets. In the UK, where the...
Persistent link: https://www.econbiz.de/10014815576
Spotlights the principal emphasis of this study as descriptions of the present state and indicators of change in US channel structure. Follows this by speculating briefly about future trends in this structure and its relevance for UK business. Looks ahead to future developments and makes...
Persistent link: https://www.econbiz.de/10014725348
research, especially in the marketing field, has been done in this emerging country. Aims, therefore, to describe Vietnamese …
Persistent link: https://www.econbiz.de/10014803824
This paper presents a systematic method for classifying research on international channels of distribution. It is used to examine 79 articles published during an 18‐year period (1988‐2005). Based on content analysis, each article is classified by its primary research framework. Two...
Persistent link: https://www.econbiz.de/10014931811
Retailer bankruptcy provides an opportunity for studying the relationships among members of a channel of distribution because bankruptcy disturbs the ongoing pattern of such relationships. This study employs qualitative research to model the criteria that suppliers use in selecting their...
Persistent link: https://www.econbiz.de/10014987340