Showing 1 - 10 of 474
electronic distribution channel. This article provides a framework for analyzing the issues involved in leveraging the Internet …
Persistent link: https://www.econbiz.de/10014827198
marketing and management of various alliances for the firm’s long‐term prosperity, growth and leadership.  …
Persistent link: https://www.econbiz.de/10014946675
characterized by networks and technology utilization. The Internet represents an emerging vehicle for business transactions and is … advantage in a fast moving, complex and increasingly unpredictable world. It also means that senior management need to think in …
Persistent link: https://www.econbiz.de/10014945832
information superhighway. Differences between the “Internet” culture and the French culture are highlighted.  …
Persistent link: https://www.econbiz.de/10014713577
The emergence of business information resources and services on the Internet is discussed and its impact on business … business, and real estate. It is argued that business information on the Internet has become a very important part of business … Internet. Without subject knowledge, or with a lack of subject knowledge in business, business librarians will not be able to …
Persistent link: https://www.econbiz.de/10014965253
This paper reviews the growing use of manufacturing plant tours, company museums, and company visitor centers as strategic tools available to strengthen the bond between consumers and brands. Consumer experience tourism provides the user (i.e. the consumer) with an experience regarding a...
Persistent link: https://www.econbiz.de/10014895725
Purpose – This paper aims to outlines the power of social networking that companies in Fiji could use as the twenty‐first century media tool to facilitate marketing activities and reach out to customers more than ever before. Design/methodology/approach – The approach of the paper is...
Persistent link: https://www.econbiz.de/10015010702
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical … associations with firms. Belief in organizational omniscience has consequently become something of a rarity too. The Internet bears …
Persistent link: https://www.econbiz.de/10015011993
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical … of engagement among the users of wine brand Facebook pages. Majority of Facebook fans rarely engage with the brands. The …
Persistent link: https://www.econbiz.de/10015012389
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical … interact with customers in new ways that value consumers by engaging them in a partnership approach to knowledge management …
Persistent link: https://www.econbiz.de/10015012461