Reviews the strategy and cultural foundations of Japanese pricing practices. Looks at: pricing objectives, pricing … factors, pricing tactics, discounts, rebates and credits. Concludes that for Japanese companies it is not the apparent profit …

Purpose – The purpose of this article is to reveal several issues surrounding old style twentieth century pricing traps … – Pricing is vital component to revenue and profit success and needs to be a functional lever for every company. Practical … can be accomplished by establishing a viable and value‐based pricing strategy. Original/value – Pricing strategy is an …

also.) The focus is to link situations to pricing strategies, and so anchor pricing to factors that actually drive buyer … pricing played, and how decision‐makers evaluated the prices offered by incumbent and new vendors. Interviews are supplemented … instances companies are mistaken in their approach to pricing. They neglect to consider buyer frames of reference, and so …

their pricing structure hides the true value of their services from customers, and offers strategies for overcoming pricing … become more effective at strategic planning and implementation in many areas, including pricing. Findings – Companies can … corporate executives lies in its reality‐based perspective on the pitfalls associated with pricing services and its practical …

. (2015). Design/methodology/approach – Research in the area of cost transparency, pricing and related theoretical domains is …

there are multiple approaches to understanding consumers' pricing behavior.  …