that, as a result, customer‐contact people do not acquire a marketing perspective of satisfying different groups of …

remember their experience as a member rather than as a leader in order for them to maintain their marketing perspective.  …

marketing professionals. News reports of any pervasive marketing activity include a direct assertion, or at least an implicit … presumption, that business managers do it because they know it “works.” And since consumers know that marketing wishes to … influence their decisions, they fear that they are being manipulated. Design/methodology/approach – With marketing professionals …

Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how …

will be connected to the Internet by the year 2000, and argues that this will affect marketing and communications as we …

Markets, those exhibiting an effective and efficient connection between marketing and sales appear to have three “key linkages …‐and‐a‐half meeting of ISBM member firms discussing marketing and sales linkage, expanded with additional qualitative observations of … marketing/sales linkage across a selection of the ISBM membership base of 60 firms. Findings – The study finds that …

sharing of marketing and logistical resources. This paper aims to discuss the integration of sales staff, communication and … different channels difficult and threatens marketing and logistical sharing. Practical implications The integration process is …. This requires an organisational interaction between marketing and the supply chain activities. Originality/value The paper …

Purpose – International e‐marketing is emerging as an important area for marketers, as global online markets expand …. This special issue is an attempt to encourage, showcase, and guide research in the area of international e‐marketing …. Design/methodology/approach – In the editorial, Introduces the international e‐marketing framework (IEMF) as a guiding …

format. Findings – International comparative marketing research studies are often rejected from the International Marketing …