Summarises a report from the Pontifical Council for Social Communications on the state of ethics in advertising … worldwide. Begins with the assertion that advertising profoundly impacts the way people understand themselves and the world … around them. It then looks at the potential benefits of advertising on society and the harm done by advertising. Then …

Purpose – This paper discerns key fashion and beauty advertising strategies pertaining to model selection in order to … model casting in fashion and beauty advertising that targets North American and Chinese women.  …

into dominant public relations theory. The paper explores the points of convergence between rhetoric and public relations …. The narrow and broad conceptions of rhetoric are presented, the first characterising rhetoric with persuasive and … rhetoric could provide heuristics for analysing public relations techniques as “genre repertoire” of public relations discourse …

Purpose – The aim of this paper is to outline the importance of organisational rhetoric as a valuable theoretical lens …, review of some relevant literature on rhetoric and IS adoption. Findings – The paper outlines four distinctive yet … interrelated elements of rhetoric, namely, different types of rhetoric and their implications; the role of stakeholders; the notion …

paper highlights distinct uses of rhetoric, metaphor and theory in Brown and Hackley that make their paper stand out from …

The power of advertising is presumed and people behind most public service advertising campaigns see advertising itself … as the solution. An advertising campaign that aims to serve a social goal faces many pragmatic obstacles. Advertising … professionals contribute to this problem. Just because advertising sometimes can help generate consumer interest in specific brand …