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Two copy testing techniques: the cloze procedure and the cognitive complexity test
Zinkhan, George M.; Martin, Claude R. - In: Journal of business research : JBR 11 (1983) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10003626708
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Repetition and attitudinal discrepancy effects on the affective response to television advertising
Messmer, Donald J. - In: Journal of business research : JBR 7 (1979) 1, pp. 75-93
Persistent link: https://www.econbiz.de/10003630548
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Wirkungs- und Erfolgskontrollen im Marketing
Meyer, Paul W. - In: Werbung im Wandel : 1945 - 1995 ; eine Sammlung von …, (pp. 151-157). 1972
Persistent link: https://www.econbiz.de/10003631248
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Two short papers in advertising economics
Selvanathan, E. Anthony - 1987
Persistent link: https://www.econbiz.de/10003528133
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Advertising and consumption : a new approach with an application to alcohol
Selvanathan, E. Anthony - 1987
Persistent link: https://www.econbiz.de/10003528134
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How many programme viewers watch
Nuttall, C. G. F. - In: Research in advertising. (5. Annual Conference of the …, (pp. 1-16). 1963
Persistent link: https://www.econbiz.de/10003643717
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Erklärungen von Werbewirkungen mit Hilfe eines mehrstufigen Gedächtnismodells
Behrens, Gerold - 1973
Persistent link: https://www.econbiz.de/10002304082
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Innovation : key to marketing progress
Gomez, Henry - 1963
Persistent link: https://www.econbiz.de/10003148710
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Adpuls in continuous time
Luhmer, Alfred (contributor) - 1986
Persistent link: https://www.econbiz.de/10001383860
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Die Erfolgskontrolle der deutschen Fremdenverkehrswerbung
Kroneberger, Wolf - 1955
Persistent link: https://www.econbiz.de/10013402222