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Exploring the role of self-conscious emotions between consumer minimalism and rental behavior

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Persistent link: https://www.econbiz.de/10015056857

Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers

Chen, Yini; Chi, Ting - In: Marketing intelligence & planning 42 (2024) 2, pp. 284-303

Persistent link: https://www.econbiz.de/10015056858

Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products

Baoku, Li; Nan, Yafeng - In: Marketing intelligence & planning 42 (2024) 2, pp. 304-328

Persistent link: https://www.econbiz.de/10015056861

A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures

Rojas-Méndez, José; Davies, Gary - In: Marketing intelligence & planning 42 (2024) 2, pp. 329-345

Persistent link: https://www.econbiz.de/10015056869

Service contract type and consumer choice behavior : the contributory roles of perceived value, brand reputation and consumer incentives

Wilkins, Stephen; Ireland, John J.; Hazzam, Joe; … - In: Marketing intelligence & planning 42 (2024) 2, pp. 373-392

Persistent link: https://www.econbiz.de/10015056872

How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing

Melnychuk, Hanna-Anastasiia; Arasli, Hüseyin; Nevzat, … - In: Marketing intelligence & planning 42 (2024) 3, pp. 393-417

Persistent link: https://www.econbiz.de/10015056874

How the time of day impacts social media advertising outcomes on consumers

Noguti, Valeria; Waller, David - In: Marketing intelligence & planning 42 (2024) 3, pp. 418-437

Persistent link: https://www.econbiz.de/10015056877

Exploring perceptions towards biodiversity conservation in urban parks : insights on acceptability and design attributes.

Chinga, Javiera; Murúa, Maureen; Gelcich, Stefan - In: Journal of urban management 13 (2024) 3, pp. 425-436

Green infrastructure has emerged as an opportunity to balance sociocultural and ecological benefits, alongside the potential for biodiversity conservation in cities. However, key design challenges that remain unsolved including 1) how to effectively balance biodiversity conservation and...

Persistent link: https://www.econbiz.de/10015056879

The effects of brand positioning (underdog vs top dog) and comparative advertising

Lee, Hsiang-Ming; Hsu, Ya-Hui; Chen, Tsai; Lo, Wei-Yuan; … - In: Marketing intelligence & planning 42 (2024) 3, pp. 459-480

Persistent link: https://www.econbiz.de/10015056880

Mitigating consumer guilt through resale

Chu, Hsunchi - In: Marketing intelligence & planning 42 (2024) 3, pp. 515-533

Persistent link: https://www.econbiz.de/10015056884