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Is ownership of brands passe? : a new model of temporary usage for durable goods
Kerschbaumer, René Hubert; Foscht, Thomas; … - In: The journal of business strategy 45 (2024) 5, pp. 305-313
Persistent link: https://www.econbiz.de/10015056029
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Mensch - Marke - Manipulation : wie Marken uns verführen und lenken, wie Unternehmen uns verstehen und lieben
Terstiege, Meike - 2022 - 1. Auflage
Persistent link: https://www.econbiz.de/10013202756
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Scroogenomics : why you shouldn't buy presents for the holidays
Waldfogel, Joel - 2009
Persistent link: https://www.econbiz.de/10013503327
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Everyday exchanges : marketwork and capitalist common sense
Watkins, Evan - 1998
Persistent link: https://www.econbiz.de/10013533041
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Customer transformation in services : conceptualization and research agenda
Robledo Camacho, Marco Antonio - In: Journal of service theory and practice 34 (2024) 3, pp. 420-431
Persistent link: https://www.econbiz.de/10015055418
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Dualities of digital services : everyday digital services as positive and negative contributors to customer well-being
Kemppainen, Tiina; Paananen, Tiina Elina - In: Journal of service theory and practice 34 (2024) 3, pp. 464-490
Persistent link: https://www.econbiz.de/10015055422
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Misery loves company : evaluation of negative e-WOM effects at the post-service recovery stage
Sengupta, Aditi Sarkar; Stafford, Marla Royne; Fox, Alexa K. - In: Journal of service theory and practice 34 (2024) 4, pp. 493-518
Persistent link: https://www.econbiz.de/10015055427
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The effect of service recovery on socially distant third-party customers : an experimental research on emotions, forgiveness, repatronage intention and WoM
Çelik, Süleyman; Tektaş, Öznur Özkan; Kavak, Bahtışen - In: Journal of service theory and practice 34 (2024) 4, pp. 519-542
Persistent link: https://www.econbiz.de/10015055431
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Spoken service language for customer well-being in a transformative service context : residential aged care
Scerri, Madalyn Anne; Presbury, Rajka - In: Journal of service theory and practice 34 (2024) 4, pp. 543-570
Persistent link: https://www.econbiz.de/10015055433
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How to respond to negative online reviews : language style matters
Zhang, Shu; Su, Lixun; Zhuang, Weiling; Babin, Barry J. - In: Journal of service theory and practice 34 (2024) 4, pp. 598-620
Persistent link: https://www.econbiz.de/10015055440