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Marketing-Modelle : Systemanal...
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Marktforschung
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653
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Tadajewski, Mark
78
Sheth, Jagdish N.
68
Kotler, Philip
65
Kapferer, Clodwig
63
Malhotra, Naresh K.
62
Hunt, Shelby D.
56
Homburg, Christian
51
Green, Paul E.
46
Kuß, Alfred
46
Herrmann, Andreas
42
Hruschka, Harald
37
Vargo, Stephen L.
36
Kumar, V.
35
Pepels, Werner
35
Huber, Frank
32
Jones, D. G. Brian
32
Albers, Sönke
30
Decker, Reinhold
30
Hair, Joseph F.
30
Lusch, Robert F.
30
Wildner, Raimund
30
Lehmann, Donald R.
29
Wind, Yoram
29
Berekoven, Ludwig
28
Hüttner, Manfred
27
Meffert, Heribert
27
Bauer, Hans H.
26
Day, George S.
26
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Sarstedt, Marko
26
Bruhn, Manfred
25
Shaw, Eric H.
25
Brown, Stephen
24
Maclaran, Pauline
24
Aaker, David A.
23
Gierl, Heribert
23
Zaltman, Gerald
23
Eisend, Martin
22
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American Marketing Association
81
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
54
Springer Fachmedien Wiesbaden
34
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
13
American Management Association
12
Edward Elgar Publishing
12
Gesellschaft für Konsumforschung
9
United States / Business and Defense Services Administration
9
Academy of Marketing Science
7
Erasmus Research Institute of Management
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Duncker & Humblot
6
GfK-Nürnberg e.V.
6
National Industrial Conference Board
6
Nielsen Company
6
Centro de Desarrollo
5
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
Springer-Verlag GmbH
5
AMACOM
4
Academy of Marketing
4
Arbeitskreis Deutscher Marktforschungsinstitute
4
Books on Demand GmbH <Norderstedt>
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK-Marktforschung GmbH <Nürnberg>
4
Harvard Graduate School of Business Administration
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Nielsen Marketing Service
4
OECD
4
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
4
Schweizerische Gesellschaft für Marktforschung
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
World Association for Public Opinion Research
4
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Journal of marketing research : JMR
410
Journal of marketing
211
Journal of business research : JBR
158
Overseas business reports : OBR
155
SpringerLink / Bücher
144
Jahrbuch der Absatz- und Verbrauchsforschung
132
Journal of the Academy of Marketing Science
126
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of marketing management : MM
96
Marketing theory
96
Journal of historical research in marketing
90
Industrial marketing management : the international journal for industrial and high-tech firms
88
Marketing : ZFP ; journal of research and management
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Qualitative market research : an international journal
79
Journal of macromarketing : examining the interactions among markets, marketing, and society
78
Journal of advertising research
74
Esomar congress
68
Journal of retailing
66
Europäische Hochschulschriften / 5
64
Journal of business economics : JBE
64
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
European journal of marketing : EJM
58
Gabler Edition Wissenschaft
58
Management science : journal of the Institute for Operations Research and the Management Sciences
57
Springer eBook Collection / Business and Economics
57
Marketing letters : a journal of research in marketing
55
European marketing research review
51
Qualitative Marktforschung : Konzepte - Methoden - Analysen
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of market research
42
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
Legends in marketing
41
Lehrbuch
40
Harvard business review : HBR
38
The marketing review
38
Journal of consumer behaviour : an international research review
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
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ECONIS (ZBW)
14,721
USB Cologne (EcoSocSci)
617
EconStor
37
OLC EcoSci
25
USB Cologne (business full texts)
16
ArchiDok
10
RePEc
4
BASE
1
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1
Marktforschung
: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno
-
1994
Persistent link: https://www.econbiz.de/10000898257
Saved in:
2
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
3
Le ricerche di mercato
Marbach, Giorgio
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000742677
Saved in:
4
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
5
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
6
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
7
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
8
Marketing behavior and executive action : a functionalist approach to marketing theory
Alderson, Wroe
-
1957
Persistent link: https://www.econbiz.de/10000608400
Saved in:
9
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
10
Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
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