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Principles of marketing
Lamb, Charles W. - 1992
Persistent link: https://www.econbiz.de/10000835649
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Theoretical developments in marketing
Lamb, Charles W. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000684529
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Marketing government and social services
Crompton, John L. - 1986
Persistent link: https://www.econbiz.de/10000697472
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Public sector marketing is different
Lamb, Charles W. - 2008
Persistent link: https://www.econbiz.de/10003717564
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Developing telemarketing support systems
Moncrief, William C. - In: The journal of personal selling & sales management : JPSSM 6 (1986) 2, pp. 43-49
Persistent link: https://www.econbiz.de/10001045416
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2006 - 8. ed
Persistent link: https://www.econbiz.de/10003281392
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2008 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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Marketing essentials
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
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Some measures of interorganizational citizenship behaviors : scale development and validation
Skinner, Lauren R.; Autry, Chad W.; Lamb, Charles W. - In: The international journal of logistics management 20 (2009) 2, pp. 228-242
Persistent link: https://www.econbiz.de/10009525907
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Generation Y as young wine consumers in New Zealand : how do they differ from Generation X?
Fountain, Joanna; Lamb, Charles W. - In: International journal of wine business research : IJWBR 23 (2011) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10009244346