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Influence of beer brand identification on taste perception
Allison, Ralph I.; Uhl, Kenneth P. - In: Journal of marketing research : JMR 1 (1964) 3, pp. 36-39
Persistent link: https://www.econbiz.de/10001822953
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Consumer behavior : an integrated approach
MacNeal, James U. - 1982
Persistent link: https://www.econbiz.de/10000055153
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Cognitive dissonance and consumer behavior
MacNeal, James U. - In: Dimensions of consumer behavior, (pp. 119-123). 1969
Persistent link: https://www.econbiz.de/10002479352
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Marketing strategy implications of the Miles and Snow strategic typology
MacDaniel, Stephen W. - In: Journal of marketing 51 (1987) 4, pp. 19-30
Persistent link: https://www.econbiz.de/10001052838
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Social power bases of marketing executives : the relationship with organizational climate
MacDaniel, Stephen W. - In: Journal of business research : JBR 13 (1985) 1, pp. 77-85
Persistent link: https://www.econbiz.de/10001021737
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Dimensions of consumer behavior
MacNeal, James U. (ed.) - 1969 - 2. ed
Persistent link: https://www.econbiz.de/10000570035
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Chinese childrenś understanding of commercial communications : a comparison of cognitive development and social learning models
Chan, Kara; MacNeal, James U. - In: Journal of economic psychology : research in economic … 27 (2006) 1, pp. 36-56
Persistent link: https://www.econbiz.de/10003278057
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On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10003398380
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Retail failure : a site selection perspective
MacNeal, James U. - In: Southwest journal of business and economics 4 (1987) 3, pp. 18-28
Persistent link: https://www.econbiz.de/10001104315
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A bibliography of research and writings on marketing and advertising to children
MacNeal, James U. - 1991
Persistent link: https://www.econbiz.de/10004130892