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Consumer behavior : classical...
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7
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4
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MacNeal, James U.
13
Chan, Kara
2
MacDaniel, Stephen W.
2
Allison, Ralph I.
1
Futrell, Charles M.
1
Kolari, James W.
1
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Dimensions of consumer behavior
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of marketing research : JMR
1
Southwest journal of business and economics
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
6
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1
Influence of beer brand identification on taste perception
Allison, Ralph I.
;
Uhl, Kenneth P.
- In:
Journal of marketing research : JMR
1
(
1964
)
3
,
pp. 36-39
Persistent link: https://www.econbiz.de/10001822953
Saved in:
2
Consumer behavior : an integrated approach
MacNeal, James U.
-
1982
Persistent link: https://www.econbiz.de/10000055153
Saved in:
3
Cognitive dissonance and consumer behavior
MacNeal, James U.
- In:
Dimensions of consumer behavior
,
(pp. 119-123)
.
1969
Persistent link: https://www.econbiz.de/10002479352
Saved in:
4
Marketing strategy implications of the Miles and Snow strategic typology
MacDaniel, Stephen W.
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 19-30
Persistent link: https://www.econbiz.de/10001052838
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5
Social power bases of marketing executives : the relationship with organizational climate
MacDaniel, Stephen W.
- In:
Journal of business research : JBR
13
(
1985
)
1
,
pp. 77-85
Persistent link: https://www.econbiz.de/10001021737
Saved in:
6
Dimensions of consumer behavior
MacNeal, James U.
(
ed.
)
-
1969
-
2. ed
Persistent link: https://www.econbiz.de/10000570035
Saved in:
7
Chinese childrenś understanding of commercial communications : a comparison of cognitive development and social learning models
Chan, Kara
;
MacNeal, James U.
- In:
Journal of economic psychology : research in economic …
27
(
2006
)
1
,
pp. 36-56
Persistent link: https://www.econbiz.de/10003278057
Saved in:
8
On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U.
-
2007
Persistent link: https://www.econbiz.de/10003398380
Saved in:
9
Retail failure : a site selection perspective
MacNeal, James U.
- In:
Southwest journal of business and economics
4
(
1987
)
3
,
pp. 18-28
Persistent link: https://www.econbiz.de/10001104315
Saved in:
10
A bibliography of research and writings on marketing and advertising to children
MacNeal, James U.
-
1991
Persistent link: https://www.econbiz.de/10004130892
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