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Advertising and competition : theory, measurement, fact
Ferguson, James M. - 1974
Persistent link: https://www.econbiz.de/10000024488
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Advertising and the public interest
Howard, John A.; Hulbert, James - 1973
Persistent link: https://www.econbiz.de/10002975492
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Testing US advertising belief and attitude measures in France
Truong, Yann; McColl, Rod; Descubes, Irena - In: Journal of euromarketing 18 (2009) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
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Specialty advertising in marketing
Herpel, George Lloyd; Collins, Richard A. - 1972
Persistent link: https://www.econbiz.de/10000555911
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Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike - 1972
Persistent link: https://www.econbiz.de/10000666677
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Bivariate feed-back intervention time series modelling with application in advertising problem
Bhattacharyya, M. N. - 1982
Persistent link: https://www.econbiz.de/10001910447
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Advertising measurement and decision making
Robinson, Patrick J. - 1968
Persistent link: https://www.econbiz.de/10000670797
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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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Advertising, intangible assets, and unpriced entertainment
Nakamura, Leonard Isamu - In: Intangibles, market failure and innovation performance, (pp. 11-26). 2015
Persistent link: https://www.econbiz.de/10011515773