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Bildschirmtext : Bedeutung und Anwendung im Investitionsgütermarketing
Götz, Gerd - 1985
Persistent link: https://www.econbiz.de/10000020011
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Industrial marketing in Europe : an interaction approach
Mohamed, Nazeem S. - 1989
Persistent link: https://www.econbiz.de/10000785969
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Industriegütermarketing
Backhaus, Klaus; Voeth, Markus - 2007 - 8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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Industrial Marketing in Japan
1978
Persistent link: https://www.econbiz.de/10003472526
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Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2010/11), pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
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Marketing-sales interface configurations in B2B firms
Biemans, Wim G.; Brenčič, Maja Makovec; Malshe, Avinash - In: Industrial marketing management : the international … 39 (2010) 2, pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008826182
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Innovatives Industriegütermarketing
Diller, Hermann (contributor) - 2007
Persistent link: https://www.econbiz.de/10003667869