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Cova, Bernhard (contributor) - 2007

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Business market management : understanding, creating, and delivering value

Anderson, James C.; Narus, James A.; Narayandas, Das - 2009 - 3. ed., internat. ed.

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Technology : information, business, marketing, and CRM management

Serson, Fernando M. - In: Handbook on business information systems, (pp. 565-583). 2010

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Drivers of sales and marketing collaboration in business-to-business selling organisations

Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 611-633

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Marketing activities of companies in the educational software sector

Jones, Rosalind; Rowley, Jennifer - In: Qualitative market research : an international journal 12 (2009) 3, pp. 337-354

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An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses

Akdeniz, M. Billur; Gonzalez-Padron, Tracy; Calantone, … - In: Industrial marketing management : the international … 39 (2010) 1, pp. 150-160

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Comparing perceptions of marketing communication channels

Danaher, Peter J.; Rossiter, John R. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 6-42

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Coordinating marketing and sales in B2B organizations

Cespedes, Frank V. - In: Handbook of business-to-business marketing, (pp. 125-144). 2012

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The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

Bodnar, Kipp; Cohen, Jeffrey L. - 2012

"Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide...

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Handbook of business-to-business marketing

Lilien, Gary L. (contributor) - 2012

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