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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
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Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1781-1803
Persistent link: https://www.econbiz.de/10010205982
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Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis; De Chernatony, Leslie - In: Consumer-brand relationships : theory and practice, (pp. 351-381). 2012
Persistent link: https://www.econbiz.de/10009739808
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
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Managing brand identity : effects on the employees
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
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"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of business ethics : JBE 162 (2020) 3, pp. 577-592
Persistent link: https://www.econbiz.de/10012208580
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, L. - 2010 - Third edition.
Persistent link: https://www.econbiz.de/10014498750
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Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10004197986