Narrow search
Showing 121 - 130 of 27,784
Cover Image
Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
Cover Image
A framework of brand contestation : toward brand antifragility
Dietrich, Daniel; Russell, Cristel Antonia - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
Cover Image
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Cover Image
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Cover Image
Understanding branding is demanding ...
Wilson, Jonathan A. J. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Cover Image
Brand excellence : a holistic model for brands evaluation and ranking : the case of Isfahan brands
Shahin, Arash; Pourhamidi, Masoud - In: International journal of business innovation and … 22 (2020) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10012226665
Cover Image
Brand capabilities in English Premier League clubs
Manoli, Argyro Elisavet - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10012256468
Cover Image
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Cover Image
To extend or not extend a human brand : an analysis of perceived fit and attitudes toward athlete brand extensions
Walsh, Patrick; Williams, Antonio - In: Journal of sport management : the official journal of … 31 (2017) 1, pp. 44-60
Persistent link: https://www.econbiz.de/10011669258
Cover Image
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie; Bruhn, Manfred - In: Psychology & marketing 35 (2018) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10011970161