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Iglesias, Oriol
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Ind, Nicholas
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Diamantopoulos, Adamantios
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Gierl, Heribert
34
Gupta, Suraksha
34
Langner, Tobias
34
Uggla, Henrik
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Christodoulides, George
32
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Han, Heesup
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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41
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
42
Analysis of
brand
visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan
;
Özbeyaz, Abdurrahman
- In:
Middle East journal of management : MEJM
9
(
2022
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
Saved in:
43
Healthy and delicious : responsible branding of snacks
Palo-Oja, Outi-Maaria
;
Nieminen, Juuso
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10013384410
Saved in:
44
Brand
Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
45
Effects of marketing indicators application on
brand
evaluation
Janjić, Ljubica
;
Arsić, Ljiljana
;
Anđelković, Žaklina
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 91-98
Persistent link: https://www.econbiz.de/10013548915
Saved in:
46
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
47
The relationship between electronic word of mouth and
brand
: a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
48
Introducing the new product Alwan in the Egyptian Market
Hussein, Rania S.
;
Helal, Nariman
;
Derbala, Farah
; …
- In:
The MENA journal of business case studies : MENA
2015
(
2015
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011447434
Saved in:
49
Self-concept, gender, and product type : an investigation of
brand
loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
Saved in:
50
The impact of ISO certification on consumers' purchase intention
Wu, Shwu-ing
;
Jang, Jiun-yi
- In:
Total quality management & business excellence : an …
25
(
2014
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10010245986
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