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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Die Messung des Werbeerfolges
Hilse, Heidegret - 1970
Persistent link: https://www.econbiz.de/10000570683
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Zur Begrenzung der Offensivwerbung
Merk, Gerhard - 1977
Persistent link: https://www.econbiz.de/10000065635
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Werbung und Preis in Analyse und Planung
Czap, Hans - 1980
Persistent link: https://www.econbiz.de/10000066445
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Werbepolitik multinationaler Unternehmungen
Steffens, Silvia - 1982
Persistent link: https://www.econbiz.de/10000072174
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Advertising and economic behaviour
Cowling, Keith; Cable, John; Kelly, Michael; … - 1975
Persistent link: https://www.econbiz.de/10000042218
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Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon (contributor) - 1981
Persistent link: https://www.econbiz.de/10000051805
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Werbung und Wettbewerb
Backman, Jules - 1971 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000051854
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864