Similar Search Results

Some considerations regarding the new trends in marketing approaches

Diaconescu, Mihai - In: The Romanian economic journal : REJ 23 (2020) 77, pp. 2-10

Persistent link: https://www.econbiz.de/10012595254

Impact of political marketing in digital environment on voters with regard to their age

Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020

Persistent link: https://www.econbiz.de/10012601622

Smarketing - integration of sales and marketing

Nobilo, Ivana; Herak, Ivan; Laninović, Dejan - 2020

Persistent link: https://www.econbiz.de/10012601633

Revolutionised technologies for marketing : theoretical review with focus on artificial intelligence

Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 827-834

revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

Persistent link: https://www.econbiz.de/10012503258

Entrepreneurial marketing orientation of young SME owners in Indonesia

Astuti, Rifelly Dewi; Balqiah, Tengku Ezni - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 4, pp. 376-394

Persistent link: https://www.econbiz.de/10012509564

Advertising to Muslim consumers : a holistic view from the Islamic perspective

Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245

Persistent link: https://www.econbiz.de/10012512808

R2M Index 1.0 : assessing the practical relevance of academic marketing articles

Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

Persistent link: https://www.econbiz.de/10012608656

The cult of convenience : marketing and food in postwar America

Weber, Margaret - In: Enterprise & society : the international journal of … 22 (2021) 3, pp. 605-634

Persistent link: https://www.econbiz.de/10012618292

Hope for a stronger discipline of marketing

Peterson, Mark; Park, Heejung - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 162-177

Persistent link: https://www.econbiz.de/10012497116

Customer loyalty-related marketing measures in fashion markets

Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10012295064